Wrist Watches from Cartier
Cartier SA is a luxury watch producer and jewelry maker placed in Paris, France. The family business was launched in 1847 in Paris by Louis-Françoise Cartier. During the following decades, his son Alfred Cartier and later on his nephews Pierre, Jacques and Louis developed Cartier to a well-known international brand.
“Santos” – the 1st watch ever was produced by Louis Cartier
The break through of the brand Cartier took place in 1904, when Louis constructed a flat wrist watch for Alberto Santos-Dumont, a Brazilian airman and friend of the family. The watch was named “Santos” and made history as Cartiers first man’s wristwatch – and the 1st wristwatch ever. Their guests have been really pleased as well with the practical timepiece.
Louis was responsible for lots of the better-known and favorable designs of the company. He produced the so named “mystery clocks”, for instance. These wristwatches have a transparent dial and their clockworks are hidden. Another amazing creation of Louis was an funny wristwatch including multicoloured jewels called “Tutti Frutti”.
The Cartier Tank watch has nowadays more than thirty variations
Already in 1907, Cartier was quickly evolving and had subsidiaries in St. Petersburg, London and New York. The company was evolving into one of the world’s most successful wristwatch brands. A great highlight in the history of Cartier was a waterproof wrist watch invented primarily for the Pasha of Marrakesh in 1932. Fifteen years earlier, Louis designed the “Cartier Tank watch”. This timepiece is still the most noted clock of the company and has today more than thirty varieties.
At this time, the company started printing reference numbers on the underside of the wrist watches. The presence of these “four-digit-codes” is proving the watches’ originality. The company kept growing and in 1964, Jean-Jacques, Claude and Marionne (the children of Jacques, Louis and Pierre) sold the whole business.
A new concept – “Les Must de Cartier”
The new owners – a group of various investors – started to design different products that should keep the quality of Cartiers wristwatches in the past. The recent concept was called “Les Must de Cartier (Cartier – it is a must!)”. Now, Bernard Fornas is the chief executive officer (CEO) of Cartier. The headquarter of the company is still placed in Paris, France. Cartier is seen as the no. two vendor of luxurious wrist watches behind Rolex. Additionally, Cartier is the worldwide no. one seller of luxurious jewels. wrist watches
